Get out the Brooms

Series Update
The Naturals, having already secured their first series victory will go for another franchise first - a series sweep. The fact that it might come from the Travelers could make it that much sweeter if the Naturals can pull it off. Add to that the fact that the Naturals will move into a tie for second place with a win tonight, and there is plenty of reason to bring your broom to the 'Vest to cheer them on.

Attendance Lagging
Attendance has been disappointing early this season (about 1,000/game less than DSP last year). Edelstein blames the weather, but there has to be more to it than the weather. The home opener was, by all accounts, a fiasco. Ridiculous lines for food and horrendous traffic didn't make the nearly 8,000 fans eager to return. Sure, the weather has been bad - temperatures were in the 40s for Friday and Saturday's games - but people will show up for a good product, regardless of the weather. In MiLB simply winning doesn't make for a good product. They've got to ensure that people have fun at the park, regardless of the outcome of the games.

Here are a few suggestions from a guy whose been to most of the games played at the 'Vest so far:
1. Rethink concessions: Right now the concessions aren't terrible, but they aren't memorable. If someone is going to pay $5 for a hamburger they want something better than what they'd get from a college cafeteria.
2. Beer Selection: Bud Light, Miller Lite, and Shiner Bock. That's it? Really? At Kauffman they've got several varieties of Boulevard brews. You'd think that part of the logic in bringing a team to NWA was to try to link fans with the nearest MLB franchise to expand the fan base. Why not tie in to some of the things offered at Kauffman to do that?
3. Infrastructure: Obviously it'll take time to beef up the infrastructure, but a show of action might go a long way. They need to make 56th two lanes, and push Watkins through to 112. It'll take time to complete, but they need to show people that it's going to happen. Otherwise, people won't come back.